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Manja
Renault
Service Design
Developing a strategy for female empowerment in Rural India for the CSR of Renault Group. Understand the activities and needs of the Indian rurban population in order to imagine a mobility concept that that will improve their quality of life.
Role: UX designer
Timeframe: 6 months
Deliverables: UX research, wireframes
We received the research conducted in a previous project and from the information received we created a strategy around the Renault Traffic Car Model that would be deployed in India.
We created an innovative seat format which was the center of the empowerment strategy “by women, for women”.
The strategy consisted of creating entrepreneurial communities of women that would leverage on their existing skills and would allow them to build and configure the car according to their needs, allowing for different configurations such as passenger mode, harvest transportation, and allowing them to easily remove the seats when they were not needed.
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