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Flow
L'oréal
Service Design
Create a sustainable space dedicated to skin health and beauty which represents L’Oréal’s brand values.
Role: Project lead, UX/UI designer, Service design
Timeframe: 6 months
Deliverables: UX research, analysis, personas, journey map, concepts, 3D rendering
The project consisted of understanding the consumption habits of the Chinese Market, specially the use of digital technologies to buy beauty related products. As a team, we analyzed the data gathered from the long-distance interviews we conducted and based on this information we created Personas that guided us throughout the creation of the service and experience concepts.
We created user journey maps to understand how the different personas were using different apps and devices when buying a new beauty cream. I then lead several ideations sessions to resolve the paint points users experienced throughout their journey.
We then created a concept for the retail space of the Dermacenters in China, the concept was based on sustainable design principles and respected the LEED certification. We then created a whole seamless experience with new service concepts that seamlessly merged the online and offline platforms providing a holistic wellbeing experience for our users.
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